Course Description:

This elective will teach the foundations of marketing and its role in business. Marketing includes all of the activities and functions required in a business or organization to get goods, services, or ideas from where they are produced or created to where they are consumed. It is the exciting part of business strategy that dictates the trajectory and life of a product or service. Topics such as marketing functions, buyer behavior, market research, the product and its life cycle, advertising, and social media will be discussed.

Students will be educated on what marketing is and then get hands-on experience working on marketing campaigns both figuratively and in real-life. They will learn from industry leaders on what works well for marketing and how they can use their class time experience to promote a business or organization.

Course Objectives:

1. Develop an understanding of marketing concepts and their impact in business
2. Learn the Biblical foundation for church marketing
3. Discover their own “brand” and how they market themselves in life
4. Have fun creating marketing campaigns with social media sites like Facebook and Twitter for both personal and business purposes
5. Assist in the marketing and social media campaigns of Christ Church Kirkland

Week 1:

Wednesday (9/8)–Introduction

Highlight some of the things we will be learning in class and how the class will function. Listen to your requests of what you want to learn and then end with a little game.

Friday (9/10)–What Is Marketing Pt I

Discuss the foundations of marketing and why it is important for business. Before we can market anything, we need to understand what role it plays and how we will use it in the real world.
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On this page I will post links and video clips that I share in class so you can view them at your leisure.

Week 1:

Class Notes: available to download here

Class Powerpoint: available to download here (requires Microsoft PPT)

Marketing History video here
Timothy and the 4P’s here
Real 4P’s of Marketing video.

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On October 15th, we had Derek Merdinyan come in to talk about the importance of personal branding. Below are short statements that the students wrote to define their personal brand.

Here are also two great links for tips on developing a personal brand:

Article #1: Personal Branding in Social Media: First Steps

Article #2: Social Media Optimization for Personal Branding

Evan:

I have a quieter personality, not going out of my way to meet new people. But that personality has advantages. Ever since I was young, I enjoyed reading. That reading combined with my ability to remember things easily helped me become smarter. (more…)

In order to create a personal brand for your blog and social media sites, you will be required to buy a domain name from GoDaddy.com. If doing this is confusing, here are step-by-step instructions on how to pick your domain, create an account, and complete the purchase. I even include a promo code to save you a few bucks!

There are ten quick steps that should make this a very simple process.

Step 1:

Enter your name into the text box and click search.

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